Your marketing plan should speak to your brand and products. In order to get your brand in front of new customers, retain existing customers and to recapture lost customers, they need to know who you are and you can do this by creating brand awareness through websites, social media, videos, print and promotional competitions using the relevant keywords, tags, and images to reach your target audience. You need to be consistent with designs, logos, stationery, colours, and personality across these advertising mediums.